Innovation: the Ideo shopping cart example

By 09/09/2014 noviembre 27th, 2015 Sin categoría @es

As an appropriate end to our innovation series we want to share with you this link to a good example of innovation applied to an object that we use regularly but that we usually do not associate with innovative thinking, the supermarket shopping cart.

This example comes from an old ABC documentary and shows in condensed form the way in which Ideo, one of the leading industrial design companies in the world, addresses the challenge of changing the shopping cart concept. The YouTube video is:

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