Innovation: the Ideo shopping cart example

As an appropriate end to our innovation series we want to share with you this link to a good example of innovation applied to an object that we use regularly but that we usually do not associate with innovative thinking, the supermarket shopping cart.

This example comes from an old ABC documentary and shows in condensed form the way in which Ideo, one of the leading industrial design companies in the world, addresses the challenge of changing the shopping cart concept. The YouTube video is:

About Kairos Management

We are pragmatic and flexible, adjusting to your specific need. Since 2003 we have been helping companies from all industries improve their operations. We are a global team with a global mindset. We bring an extensive background in operations management, operational excellence initiatives and change management.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.